Who We Are – BRIO Animation

WHO WE ARE

Brio Animation was founded by Oded Edelman, Harel Ben Ari & Eitan Arnon Sabo. Our common history all started in 2007 with a lucky break and resulted in a great friendship. It was a coming together of same interests in moving things forward, being innovative, persevering and creating timeless and beautiful imagery and visual experiences.

Today Brio Animation belongs to Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry and one of the biggest key players in e-commerce. For over a decade we have been providing all the 3D and image based content for James Allen, the second largest E-commerce Jewelry and Diamond Retailer worldwide. We were able to achieve the quality needed and efficiency that has helped James Allen become one of the biggest retailers in the world.

Brio Animation was founded by Oded Edelman, Harel Ben Ari & Eitan Arnon Sabo. Our common history all started in 2007 with a lucky break and resulted in a great friendship. It was a coming together of same interests in moving things forward, being innovative, persevering and creating timeless and beautiful imagery and visual experiences.

Today Brio Animation belongs to Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry and one of the biggest key players in e-commerce. For over a decade we have been providing all the 3D and image based content for James Allen, the second largest E-commerce Jewelry and Diamond Retailer worldwide. We were able to achieve the quality needed and efficiency that has helped James Allen become one of the biggest retailers in the world.

We became Expert Virtual jewelry & watch Makers and our goal is to continue innovating the e-commerce market.

We became Expert Virtual jewelry & watch Makers and our goal is to continue
innovating the e-commerce market.

We became Expert Virtual jewelry & watch Makers and our goal is to continue innovating the e-commerce market

— Brio Animation —

THE TEAM

Harel Ben Ari

Co-founder and CEO

Harel started his working career over 5 years as a journalist photographer for "Yediot Aharonot", the biggest Daily newspaper in Israel 1996-2000 Art Director at "TBWA", one of the leading advertising agencies in Israel. He was responsible for some of the largest campaigns at that time – including printed ads, billboards and TV commercials. 2000-2005 Lead 3D technical director at "Gravity Post Production" which was the first post production company to open in Israel and to this day the leading company in the country with branches in New York and Toronto. There he was working on special effects and 3d animation for international TV commercials and film. Since 2007 to present - co founder and CEO at Brio Animation.

Eitan Arnon Sabo

Co-founder and CTO

1991-1998 Lead 3d artist in `Interact Multimedia`, developing award winning educational digital content worldwide. 1998-2000 Lead 3d artist in `ORAD`, a leading company specializing in virtual sets for broadcast TV industry. 2000-2003 Lead 3d artist and technical director in `Gravity post production`, a leader post production company with extensions worldwide. 2003-2007 Freelance: Hired my extensive experience to the top digital media companies in Israel.

FURTHER EMPLOYEES

Leon Levakov

Lead 3d Modeler

Working for Brio animation since 2013 - Graduated from Haifa University, master in art and communications.

Leon Rosengarten

Unreal engine technical director

Working for Brio animation since 2014 - Unreal Engine Community Developer
and Engine Contributor

Working for Brio animation since 2014 - Unreal Engine Community Developer and Engine Contributor

Ori Lerman

3D Modeler

Working for Brio animation since 2017 - 3D Modeler and Concept Artist, Children’s books illustrator. IAC – graduate in 3d animation.

FORMER ASSOCIATE AND REFERENCE

“The digital imagery and virtual showroom experience created by Brio animation is amazing.”

- Neil Tolaney, head of consumer internet investing at Francisco Partners

Francisco Partners is a leading global private equity firm focused in technology and technology-enabled services businesses.

R2net (today Signet Jewelers)

R2net was founded in 2007 by Oded Edelman, and is the product of over 30 years’ experience within the diamond industry. What began as a modest trading network to help Edelman sell his diamonds competitively has steadily transformed into a robust e-commerce and supply chain platform that connects the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.

Founded in 2006, James Allen has pioneered the way consumers shop for fine jewelry online.

- Forbs Magazine 2015

September 2017, Francisco Partners announced the sale of portfolio company R2net.

R2net the owner of fast-growing online jewelry retailer JamesAllen.com and Segoma imaging Technologies sold to Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry. The acquisition brings together Signet’s jewelry retail platforms with R2Net’s world-class innovation capabilities and digital technology to accelerate Signet’s execution of it’s Customer-First OmniChannel strategy. Signet Jewelers Ltd. Is the world’s largest retailer of diamond jewelry. The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange. www.r2net.com www.jamesallen.com

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